While some college admissions counselors claim that they’re getting your child into the “college that’s right for them”, we offer so much more.

At an average of $150K for 4 years, we think it’s critical a student knows why they are going to college, how they can have a fun and productive experience, and know enough about themselves to guide their decisions on majors and careers once they get there. This is how Jo Leonard & Co. is different.

We know how the college admissions process works and how to position your student to find and get into the colleges identified as targets. But we also know how to uncover potential majors of interest, how those majors translate into careers and how to engage in a college to find purpose, direction and practical experiences to maximize the return on investment and make the experience truly worthwhile.

Top 5 higher education trends over 15 years

• According to Bloomberg, college tuition and fees have increased 720% since 1993.
• We have seen the evolution of the Liberal Arts movement as well as the unveiling of the Gap Year and the benefits of a Co-Operative education.
• Students are taking an average of 5.2 years to graduate.
• If motivated however, students can attain a Master’s degree in five years.
• Interdisciplinary and self-designed degrees have evolved and flourished over the past 10 years, adding even more choices for students.

Top 5 insights from client parents

• “We spent $200K on our kid’s college and he graduated without direction and without a job. I’m upset that his career guidance wasn’t more robust. I used to think it was ok to spend 4 years trying to figure it out, but now I think we should have started the career conversation earlier so he could have eliminated some of those $10K classes!”
• “We spent 3 months working on his college application project, but we spent 5 months researching a new car. College was a lot more expensive than the car, so we should have started earlier and made him focus more on visiting and researching schools!”
• “Finding a great internship in Junior or Senior year becomes almost as important as going to class and it clearly wasn’t a priority for him or his professors and mentors.”
• “She came out of college with no idea how to fill out a loan application, a lease agreement, an employment contract or manage a budget. Maybe we should have taught them these skills earlier, but I had hoped college would pick up where we left off.”
• “Studying abroad is fine, but I would have preferred him to have found a part-time job while wandering around the Outback and scuba-diving in the Mediterranean!”